When it comes to becoming a popular product that not only resonates with a lot of people but can actually last in our rapidly changing world, it’s important to focus on innovation. Many people build marginally better products than those that are already out there. As Peter Thiel teaches in his book Zero To One, you need to build a product that is at least 10 times better than any competitor. The product should be innovative so you can own the space. If you do this, you have a good chance of becoming the market leader. The first version doesn’t have to be perfect, simply good enough for someone to say “wow.” In fact, your first version should make you blush a bit because it may have some bugs. But as long as the core value proposition stands out, it will be attractive. Don’t take forever to ship. Our first version of our product wasn’t perfect but people loved what it meant for them and what it could become. Read my full article “5 Ways to Get Your Tech Product Into Over 100 Retail Stores” on Huff Post.
5 Ways to Get Your Tech Product Into Over 100 Retail Stores
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