Fractional CRO for AI SaaS & IoT | Scale to $10M ARR

FEATURED IN...

Brands Dan San Has Done Business With

"Dan's knowledge of lean startup methods and expertise in sales was valuable to Meural." He put this skillset to work to help us establish our market-leader position, generate millions in sales, and create strategic partnerships consulting to grow our company into a global brand."

Vladimir Vukicevic

CEO & Co-Founder, Meural and Better & Better

"Dan's work ethic inspired me to challenge myself on a daily basis to connect with our customers in a meaningful way. He has the perfect mental framework when it comes to sales and marketing, not just focusing on one side of the client acquisition funnel. His ability to strategize and execute on tasks and his hunger to always help his team is very rare."

Kenny Soto

SEO Manager, LOOP

“Dan is a guy that dreams big and works hard to reach his goals. His enthusiasm and passion are infectious so he inspires others to join his journey to success. I loved working with Dan, and you will too."

Ron Martinsen

Principal Product Manager, Microsoft & NVIDIA Enterprise Platform Advisor

"Dan's strategic guidance was instrumental in skyrocketing our average order size by 30x, tripling our profit margins and helped us pivot to a subscription-based service, setting us on a path of sustainable growth. Dan's acumen in sales and business strategy is unparalleled. For any business aspiring to reach unprecedented heights, Dan's insights and leadership are rare and invaluable. His dedication to our success was evident in every initiative he led. I can't recommend him highly enough."

Samir Hamid

CEO & Founder, Print Bliss

Core Services

Revenue System Audit & Strategy

Your sales team is working hard but revenue isn't scaling predictably. We diagnose exactly what's broken: leaky pipeline stages, misaligned metrics, inefficient processes, or the wrong sales motion entirely. You get a data-backed action plan that shows you the fastest path to $10M+, with clear priorities and expected ROI for each initiative.

Sales Playbook & Process Design

Inconsistent results across your team means you're betting on top reps to carry everything instead of repeatable systems. We build your complete sales playbook: qualification frameworks, discovery scripts, demo flows, objection handling, and closing strategies, tailored to your ICP and deal complexity whether Mid Size or Enterprise. Your team stops winging it and starts executing a proven process that turns every rep into a consistent closer.

Sales Team Build & Optimization

Hiring the wrong sales leader or reps costs you 6-12 months and hundreds of thousands in blown runway. We design your sales org structure, write role definitions, source and vet candidates, and build compensation plans that align team performance with your growth goals. You get the right people in the right seats, ramped quickly, with clarity on what success looks like at every level.

Growth Infrastructure & Tech Stack

Scaling on spreadsheets and broken tools kills momentum. We implement your sales tech stack: CRM, sales engagement, forecasting, and analytics, configured for your specific sales motion and integrated so data flows seamlessly. You get automation that saves 10+ hours per week per rep, real-time pipeline visibility, and the infrastructure to scale without adding bloat.

ROI Generated For Clients To Date

$28,000,000+ Revenue Generated

0 x

I’ve led multiple startups to over $10M in revenue by building sales engines from scratch. As Director of Sales at Meural, I joined as employee #6 and scaled the company from $0 to $7M in annual revenue in under 30 months, achieving 400% year-over-year growth before its acquisition by NETGEAR. At JUICE, I built their sales system from the ground up and added $360K in new ARR within 90 days. They eventually scaled to 8 figures and were acquired by ONAR.

After repeatedly taking startups from zero to 8 figures, I saw a pattern: most technical founders don’t know how to turn early traction into scalable, repeatable growth. So I founded Silicon Alley Consulting in 2019 to solve exactly that problem. Since then, I’ve worked with over a dozen startups in IoT, SaaS, and AI, helping them build sales teams, expand revenue channels, and create profitable growth engines. I have personally helped my clients collectively generate over $28,000,000 in revenue.

I’ve sold millions to both mid-market and enterprise. At Meural, I closed deals with Meta, MicroCenter, Red Bull, Best Buy, and Softbank. As Interim Head of Sales at Infinite Analytics, I created $700K in pipeline within 6 months, selling AI transformation to Fortune 500s like Coca-Cola. Most recently, I helped Print Bliss pivot from D2C to B2B Enterprise, landing 6-figure, multi-year contracts with Ally Bank, Atrium Health, Pepsi, and Microsoft. I’ve mastered the complex enterprise sales cycle and showing founders how to apply it by working in the trenches: multi-threading across buying committees, building C-suite business cases, and closing 9-12 month deals worth six to seven figures.

As a fractional CRO, I’ve helped over a dozen companies scale revenue by 500%+ three of which surpassed $10M in ARR. My sales strategies have been featured in Forbes, Inc., and HuffPost. Whether you’re selling to SMBs or navigating Enterprise procurement, I build the systems that make B2B sales repeatable and predictable.

Fractional CRO for AI SaaS & IoT | Scale to $10M ARR

Scale to $10M ARR & Beyond