Adding $30K/MRR In Less Than 90 Days For JUICE

Objective: As Head of Business Development, Dan’s primary goal was to help JUICE create lead generation and sales channels, create a sales process, set long-term revenue goals, build an initial Business Development team, and sell digital marketing services B2B to startups and mid-sized companies.

 

Challenge: To establish a robust sales system, increase revenue, and optimize contract length and billing processes within a short timeframe.

 

Strategy:

  1. Developed a clear and efficient sales process tailored to JUICE’s offerings and target clients.
  2. Set measurable goals for the company to achieve in terms of revenue, contract lengths, and client acquisition to increase the company’s enterprise value.
  3. Began the process of building a dedicated sales team focused on driving results.
  4. Implemented a sales CRM to track and analyze the team’s performance and streamline the sales process.
  5. Introduced auto-billing for improved efficiency in revenue management.

 

Results: Within the first 90 days as a full-time member of the company, the following milestones were achieved:

  1. Over $30,000 increase in monthly recurring revenue.
  2. Doubled the average contract length, improving client retention and revenue predictability.
  3. Successfully implemented auto-billing, optimizing the billing process and reducing administrative workload.
  4. Established a sales CRM, providing valuable insights into the sales team’s performance and enabling data-driven decisions.

 

Key Takeaways:

  1. Implementing a well-defined sales process, setting clear goals, and building a dedicated sales team are crucial steps to ensure sustainable growth and scalability within an organization.

  2. Rapid improvements can be achieved by focusing on optimizing existing processes and adopting new strategies, such as doubling the average contract length, establishing auto-billing, and creating a proprietary sales process.

  3. Utilizing sales tools like CRM systems can help streamline the sales process, improve organization, and allow for better tracking of performance metrics, ultimately leading to increased revenue.

  4. Expanding a company’s range of services and targeting larger clients can help drive growth and increase monthly recurring revenue, setting the stage for long-term success.

  5. Collaboration and teamwork across departments are essential in realizing the full potential of an organization, as it ensures that all efforts are aligned towards a common goal, leading to increased efficiency and more significant results.

 

About JUICE: JUICE is a digital marketing agency specializing in paid acquisition and brand strategy. Founded by entrepreneurs, for entrepreneurs, JUICE is dedicated to delivering results for clients embarking on their entrepreneurial journey. You can learn more at https://www.thinkjuice.com/

Comments are closed.