Fractional CRO for AI SaaS & IoT | Scale to $10M ARR
Scale to $10M ARR & Beyond
Battle-Tested Fractional CRO Leadership for B2B AI, SaaS and technology enabled service companies. I help Seed and Series A founders build predictable revenue engines, close large enterprise deals and scale to their next funding round.
Trusted By Founders & Enterprise Teams










See What Former Collaborators Have To Say
Dan San
Founder of Silicon Alley Consulting
I’ve led multiple startups to over $10M in revenue by building sales engines from scratch. As Director of Sales at Meural, I joined as employee #6 and scaled the company from $0 to $7M in annual revenue in under 30 months, achieving 400% year-over-year growth before its acquisition by NETGEAR. At JUICE, I built their sales system from the ground up and added $360K in new ARR within 90 days. They eventually scaled to 8 figures and were acquired by ONAR.
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After repeatedly taking startups from zero to 8 figures, I saw a pattern: most technical founders don’t know how to turn early traction into scalable, repeatable growth. So I founded Silicon Alley Consulting in 2019 to solve exactly that problem. Since then, I’ve worked with over a dozen startups in IoT, SaaS, and AI, helping them build sales teams, expand revenue channels, and create profitable growth engines. I have personally helped my clients collectively generate over $28,000,000 in revenue.
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I’ve sold millions to both mid-market and enterprise. At Meural, I closed deals with Meta, MicroCenter, Red Bull, Best Buy, and Softbank. As Interim Head of Sales at Infinite Analytics, I created $700K in pipeline within 6 months, selling AI transformation to Fortune 500s like Coca-Cola. Most recently, I helped Print Bliss pivot from D2C to B2B Enterprise, landing 6-figure, multi-year contracts with Ally Bank, Atrium Health, Pepsi, and Microsoft. I’ve mastered the complex enterprise sales cycle and showing founders and their teams how to apply it by working in the trenches with them: multi-threading across buying committees, building C-suite business cases, and closing 9-12 month deals worth six to seven figures.
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As a fractional CRO, I’ve helped over a dozen companies scale revenue by 500%+ three of which surpassed $10M in ARR. My sales strategies have been featured in Forbes, Inc., and HuffPost. Whether you’re selling to SMBs or navigating Enterprise procurement, I build the systems that make B2B sales repeatable and predictable.
Revenue Growth Services
GTM Audit & Strategy
Clarify your market, messaging and growth strategy. Whether you're launching your first sales motion, expanding into the SMB and mid-market, or moving upmarket into enterprise accounts, I help you define the strategy that creates predictable revenue growth. Together we'll refine your ICP, positioning, messaging, pricing, GTM strategy and commercialization roadmap so every sales initiative supports measurable business outcomes.
Revenue Architecture
Build the systems that turn inconsistent sales into predictable growth. Most startups don't have a sales problem, they have a revenue system problem. I design scalable sales processes, qualification frameworks, CRM architecture, forecasting models, sales playbooks, compensation plans and operating cadences that help founders and sales teams consistently generate pipeline, improve win rates and close larger deals.
RevOps & GTM Engineering
Design AI-powered revenue systems that scale with your business. Disconnected tools, inconsistent data and manual processes slow growth. I optimize your CRM, RevOps infrastructure, GTM engineering workflows, AI automations, reporting dashboards, lead routing, outbound systems & revenue analytics to create an efficient, scalable commercial engine.
Fractional Chief Revenue Officer
Strategic revenue leadership without hiring a full-time executive. As your Fractional Chief Revenue Officer, I partner with founders and executive teams to build, lead and optimize the entire revenue organization. From enterprise sales strategy and executive coaching to pipeline reviews, forecasting, hiring, board reporting and customer expansion, I help you build a revenue engine capable of scaling from startup to enterprise.
Engagement Models
Strategic Advisory
Executive guidance for founders navigating critical go-to-market decisions. Ideal for founder-led startups seeking experienced strategic guidance without the need for embedded executive leadership. Together, we'll clarify your GTM strategy, refine your ICP and positioning, solve complex sales challenges, coach leadership, review key opportunities, and build a roadmap for predictable revenue growth.
Fractional GTM Leadership
Embedded commercial leadership to build and optimize your revenue engine. Ideal for companies that need hands-on execution and strategic leadership without hiring a full-time executive. Working alongside founders and existing leadership, I help design scalable revenue systems, improve execution, and establish the operational foundation needed to consistently generate pipeline, close larger deals, and prepare for scale.
Fractional Chief Revenue Officer
Executive ownership of your entire commercial organization. Ideal for companies ready for senior revenue leadership but not yet ready for a full-time CRO. As an embedded executive, I partner with founders and leadership teams to define commercial strategy, align cross-functional teams, improve forecasting, accelerate enterprise growth, and build a high-performing revenue organization.
ROI Generated For Clients To Date
Are You Ready To Accelerate Your Growth?
On Your Free Consultation Call We Will... Review Your Current Product/Service, Company Stage, and Growth Rate Formulate A Baseline Sales Thesis & Strategy Designed To Get Your Company To The Next Level Determine How We Can Best Work Together To Further Develop and Implement That Strategy So You Can Achieve a Meaningful ROI


